Pure and clean Italian design

SINCE 1993 automated DVD rental franchise Laservideo 24 has established over 850 franchisees in Italy and across Europe. The company has been operating in Spain for many years, and has since expanded into Greece, Switzerland, Germany and the UK. 'We have most recently signed a Master Franchise agreement with an organisation that has been operating in the English market for a number of years,' reports Laservideo 24 International Development Manager Silvia Rossi. 'The company has a good commercial presence and excellent capacity to support the development of a sub-franchisee network.'

Laservideo 24 has developed an automatic video store concept suitable for every point sale. Laservideo 24's range of automatic dispensers are equipped with advanced software that allows the user to buy and rent video games, DVDs and VHS; watch previews of the films available for hire; and reserve films through the internet and SMS. The new 'Laservideo SelfCard' system automates customer acquisition, using teleconferencing to immediately approve new memberships and enabling the franchisee to manage multiple sites from a single operational centre. The dispensers follow pure and clean Italian design, utilising aluminium and glass to create a new and modern atmosphere, which has helped Laservideo 24 to establish its brand as the most modern and attractive in the market. The concept's popularity has seen the company's reported turnover double year on year for the past three years. With an importer in the USA on board, interest in Laservideo 24's market-leading technology is growing worldwide and the company is keen to develop its potential across Europe, with recent appearances at the Franchise Expo Paris and the British & International Franchise Exhibition set to continue the flow of interest.