Golf USA - A business with drive
Played by over 26 million Americans, golf is often considered as the unofficial sport of the US business world. Having demonstrated the stability and potential of its business model, Golf USA is laying claim to the position of America's number one golf retail franchise brand and launching an international franchise expansion drive.
Specialising in selling a comprehensive range of golf products including equipment, apparel and accessories, Golf USA stores also provide a range of services such as club repair and training for all skill levels.
Additionally, Golf USA has its own proprietary brands that have a decisive positive impact on average margins. The sales volume of Golf USA stores has led the company to negotiate commercial agreements with the top brands in the market with the resulting larger profit margins being passed to the franchisee.
There are almost 32,000 golf courses worldwide and the growth of the sport in every market always shows three clear development phases. The pre-take-off market shows little or slow growth before a rapid development phase with extensive golf course construction.
Market maturity is characterised by a return to slow growth. In following this model, Golf USA believes that continental Europe has moved out of pre-take-off and is entering the rapid development stage.
Positioning itself as the fastest growing golf franchise operation in Europe, Golf USA is seeking National and Regional Master Franchisees as well as single-unit franchisees across the continent.
Golf USA bases its relationships with franchisees on communication and support, with benefits including operational and management assistance, market analysis, new product updates, staff training before and after opening, promotional marketing and regular business reports. Golf USA also assists with the development and opening of a store, including location, decoration and product merchandising.
For an investment of €300,000-€600,000, a one week training programme is provided to the franchisee incorporating both theoretical and practical training on all aspects of the business. Golf USA will also provide training to staff before store opening. Golf USA is looking for experience in business management, financial resources and a good working knowledge of the franchise territory, offering a rewarding franchise concept for business builders with a passion for golf.
