Franchising & Trade holds 24th exhibition
One of Europe's top franchising exhibitions Franchising & Trade is set to take place in Milan on the 23-26 October. This year the show is aiming to feature more than the 240 brands that it had last year and attract over 10,000 visitors. The organisers of the event believe that with the global recession this is the perfect time to look into franchising.
'A crisis beater? Franchising is certainly that,' said Corrado Peraboni, Managing Director of Fiera Milano Expocts, the exhibition organiser. 'Franchising gives people on the sidelines of the job world a chance to set up their own business and take a calculated risk. On the one hand they can count on the technical assistance, background and organisation of a well-established brand and, on the other, they know beforehand exactly how much they'll be risking.'
For businesses, franchising offers an opportunity for fast growth so they reach their objectives in record time, using only the minimum resources necessary. For aspiring entrepreneurs, franchising provides a safety net so they start off on the right foot with the support of tried-and-tested experience and very often the amount to be invested in more than reasonable.
For both, Franchising & Trade 2009 provides a meeting place and to ensure the meetings are as effective as possible the exhibition is featuring its Matching Program. The Matching Program enables exhibitors to register their offers and details of the kind of franchise owners they are looking for. Potential franchise owns can pre-register at www.franchising.fieramilanoexpocts.it and specify the line of business they are interested in, the amount they want to invest and the geographic area they want to work in.
The data are matched together to foster direct communication between the two parties, creating a diary of targeted, in-fair meetings. Matching Program, which was experimented with to great success at Franchising & Trade 2008, makes visiting the fair easier and enables exhibitors and visitors to concentrate on pre-scheduled meetings without wasting time in preliminary contacts.
Due to Fiera Milano Expocts' trade fair organisation experience, Franchising & Trade is also a proven opportunity for taking stock of the market and exploring new developments and trends. The four days of the fair include a busy programme of conferences and events and provide an accurate snapshot of the sector, its evolution and the most exciting business ideas with the greatest potential.
'There is an amazing varied choice nowadays,' commented Corrado. 'The range goes literally from chicken on a spit to travel. From the more classic sectors, such as real estate, to the more unusual, because when a new idea emerges from the experimental phase it tends to establish itself through franchising.'
A number of exhibitors have already booked for the next Franchising & Trade and the product categories represented are numerous. Categories include food services, personal care and health, and clothing. Additionally there are some more unusual business exhibiting including dating agencies, high-tech travel agencies, and an energy company.
For businesses, franchising offers an opportunity for fast growth so they reach their objectives in record time, using only the minimum resources necessary. For aspiring entrepreneurs, franchising provides a safety net so they start off on the right foot with the support of tried-and-tested experience and very often the amount to be invested in more than reasonable.
For both, Franchising & Trade 2009 provides a meeting place and to ensure the meetings are as effective as possible the exhibition is featuring its Matching Program. The Matching Program enables exhibitors to register their offers and details of the kind of franchise owners they are looking for. Potential franchise owns can pre-register at www.franchising.fieramilanoexpocts.it and specify the line of business they are interested in, the amount they want to invest and the geographic area they want to work in.
The data are matched together to foster direct communication between the two parties, creating a diary of targeted, in-fair meetings. Matching Program, which was experimented with to great success at Franchising & Trade 2008, makes visiting the fair easier and enables exhibitors and visitors to concentrate on pre-scheduled meetings without wasting time in preliminary contacts.
Due to Fiera Milano Expocts' trade fair organisation experience, Franchising & Trade is also a proven opportunity for taking stock of the market and exploring new developments and trends. The four days of the fair include a busy programme of conferences and events and provide an accurate snapshot of the sector, its evolution and the most exciting business ideas with the greatest potential.
'There is an amazing varied choice nowadays,' commented Corrado. 'The range goes literally from chicken on a spit to travel. From the more classic sectors, such as real estate, to the more unusual, because when a new idea emerges from the experimental phase it tends to establish itself through franchising.'
A number of exhibitors have already booked for the next Franchising & Trade and the product categories represented are numerous. Categories include food services, personal care and health, and clothing. Additionally there are some more unusual business exhibiting including dating agencies, high-tech travel agencies, and an energy company.
