"Over the last 50 years, water consumption in the United States alone increased by more than 100 per cent," reveals Tony Sharma, Director, Business Development of RainSoft. "In the same period, it rose by more than 500 per cent in Europe and 300 per cent in Africa. Many experts predict that world consumption will double by the year 2020."

This significant trend is driving the growth of quality water treatment solutions such as RainSoft, which has been designing and manufacturing a complete line of residential, commercial and industrial water treatment products at its headquarter facilities in Chicago since 1953. "RainSoft dealers serve the diverse needs of nearly any customer base with minimum inventory requirements," reflects Sharma. "From residential units to larger commercial systems. Our dealers service homeowners, hotels, restaurants, and hospitals - even entire communities."

A division of Aquion Water Treatment Products, RainSoft began offering dealerships to exclusively sell, install and service its products in 1960 and began developing international markets in 1990. Reveals Sharma: "Today RainSoft is an international company with 130 dealers in the United States and 20 other countries. "Headquartered in Elk Grove Village, Illinois (suburban Chicago), RainSoft products are designed to meet a variety of quality-of-life challenges, providing consumers with effective, affordable solutions for achieving the best possible water and air quality. RainSoft is an innovative leader in this industry and has earned more than 75 US and international patents."

Now, with 200 dealerships established worldwide, RainSoft distributes its product range in markets including Canada, Japan, China, Saudi Arabia, Russia, Turkey and the UK. "Further European expansion is a priority and we are well-placed to support this with a dedicated support staff," explains Sharma. "We are seeking individuals who are prepared to be very hands-on in the daily operations of the business. We want strong leaders who can motivate and inject energy into the systems, are experienced in marketing, sales and networking.

"We are offering Regional Master and Area Development licences for individuals to take on sizeable territories, although we would entertain granting a National Master Franchise for a small country. This is a low-investment opportunity, requiring between US$80,000 and US$200,000 depending on the territory."