With greater awareness of the need for facilities providing children's health and fitness programmes due to rising levels of obesity in youngsters, the children's fitness industry offers a vast potential marketplace in Europe.

My Gym Children's Fitness Centres was started in California in 1983. It's objective is to develop children's fitness, confidence and self-esteem through a range of structured, age-appropriate classes incorporating dance, games, gymnastics, sports and other original activities. Using state-of-the-art facilities, custom-designed equipment, extensively trained staff and award-winning class programmes, My Gym is at the cutting edge of the children's fitness industry.

Having gained the reputation as the best early learning programme of its kind, My Gym's success led the owners to grow the business by franchising the concept in 1995. Today, My Gym has a worldwide network of 152 outlets in eight countries and is planning to expand its operations throughout all European markets.

For individuals who can demonstrate strong leadership abilities, sales and marketing experience, a commitment to working within a proven business system and, importantly, a passion for children's fitness, My Gym is offering National and Regional Master Franchises. With franchise investments ranging from US$85,000-US$350,000, My Gym provides a highly successful and experienced management team that guides the franchisee on an individual basis during every step of the process. The franchisee can expect a comprehensive training course, company materials and assistance in all aspects of the business such as location, centre decoration and design, operations, training and advertising. My Gym provides pre-opening and continued support as well as the benefits of its comprehensive financial, marketing and administrative systems.

Above all, My Gym's forward thinking nature means that there is continual exploration and development of new ideas, concepts and campaigns. With the need for children's gyms greater than ever, My Gym is a proven, productive business with great potential.