European Franchising - the Journal of European Franchise Opportunities

An opportunity for Monkey Business

Education franchise Math Monkey has developed a unique "academic enrichment programme" which utilises an ancient Indian system of mathematics combined with modern teaching techniques to develop children's mathematics and logic skills. A popular after-school education programme in the USA, the company has established 50 plus franchised Knowledge Centers there by granting single-unit and multi-unit franchises to individuals who want to make a difference in the lives of children. It is now seeking to grant international franchises to suitable individuals or organisations who want to establish its teaching methodologies in national chains of Knowledge Centers.

Math Monkey article image
 
Math Monkey article image
 
Math Monkey article image
 
"Our goal is to give children a strong fundamental basis in mathematics and help them to reach their potential," reflects CEO and President Kirsten Fisch. "As an innovative solution to a country's supplemental education needs, Math Monkey Knowledge Centers are a phenomenal franchise opportunity."

Math Monkey Knowledge Centers teach an educational programme "inspired by the wisdom of the East and weaved with the creativity of the West". The system is called Vedic math, which has been developed by Kenneth Williams, an expert in the field who has spent 35 years researching mathematics and reasoning. "Vedic math, simply put, is an approach to mathematics that allows children to perform calculations mentally with great accuracy, simplicity, and speed," says the company. "The term 'Vedic' refers to the ancient Indian system of mathematics that is rooted in sixteen principles or 'Sutras'. This system is not a new trendy way of teaching mathematics: it is a system that is as old as numbers themselves. The Vedic system is deeply rooted in mathematical logic, trigonometry, calculus and algorithms. By learning Vedic math, children develop an understanding of the very foundation of mathematics.

"Math Monkey Knowledge Centers use Vedic math as a fresh way of learning invaluable math concepts that translate to the quantitative skills necessary to succeed in today's global economy. Getting a firm grasp of these concepts early in life is the key to making the most of a child's potential. We are a group of educators, business professionals and, most importantly, parents who are on a mission to help forge the children of today into the leaders of tomorrow."

Math Monkey franchisees and/or their staff become certified trainers, and are provided with custom-designed curricula, lesson plans and student materials specially developed for use in offering Vedic math tutoring and instructional services. The lessons aim to make mathematics fun by engaging learners through a game-based programme. "We are able to introduce challenging material to our students and help them build mental agility and concentration skills," reflects Fisch. "We've created a curriculum that boosts logic, reasoning and critical thinking skills, so Math Monkey kids can reach their full potential."

Math Monkey's programmes are suitable for children aged from six to 14, targeting the supplemental education market, and are provided from branded Knowledge Centres, usually in storefront-type premises and requiring approximately 1,000sqft-1,200sqft of space. The Development franchise opportunity on offer enables the franchisee to open and operate a number of Math Monkey Knowledge Centers in a specified area.

Full training is provided for the franchisee and up to three staff members, consisting of approximately 200 hours of live trainer-led webinars, classroom, e-learning programmes, and on-site training. The initial training programme covers all material aspects of the operation of a Math Monkey Knowledge Center, including topics such as sales and marketing methods, financial controls, maintenance of quality standards, Vedic math tutoring and instruction techniques, record keeping and reporting procedures, maintaining access to web-based software and support services, other operational issues and on-the-job training.

"Mathematics plays an important role in a child's development and future," reflects Fisch. "Parents are seeking ways to put their kids on the advanced track. Math Monkey provides the tools for kids to succeed in a fun environment they want to be in, and is a world-class opportunity for international investors with a passion for education that combines a solid business model with a concept that helps everyone excel."

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