Combining these three demands is Juice Zone, a leading international juice and smoothie bar concept that has already made headway in the UK and Irish markets and is seeking to expand across Europe.

"Juice Zone is well positioned for growth and expansion," reflects CEO Chad Parker. "The company has recruited experts from the food and franchise industry and will continue to do so as we expand. Our products are made of the highest quality ingredients available and, with the smoothie explosion topping US£2 billion in sales across the US, the popularity of our product is set to soar in Europe."

Juice Zone serves the fast food market and is picking up custom from people who need to eat on the move but are rejecting greasy burgers, turning to meals that provide the convenience without the guilt. Traditionally unhealthy fast food concepts are on a worldwide downward trend, with even market leaders announcing downsizing and store closures. Meanwhile Juice Zone is expanding through Master Franchisees established in Canada, India, Saudi Arabia, the UK and Ireland.

Juice Zone franchises are bright, flamboyant fast food outlets specialising in providing not only a popular range of smoothies and freshly squeezed juices, but also a diversified product line to offer the consumer a well-rounded menu. This includes made-to-order pitas, wraps and salads, plus Juice Zone Fortifier blends which are added to smoothies, juices, teas and soups to fortify against fatigue or illness. "We have developed a winning concept which allows us to target superior locations on high streets and in food courts, shopping centres, malls and universities," reveals Parker. "Juice Zone is perfectly positioned to seize new markets."

The Master Franchise package has been put together to provide support in technical matters, lease negotiation, inventory sourcing and management, advertising and promotional literature, recipes and training. The concept has been designed to be suitable for rapid expansion via sub-franchising, allowing a Master Franchisee to quickly develop the market and take a leading position in a new country.

"We are looking to talk to individuals or companies with the capability of overseeing the roll-out of this concept on a national basis through direct ownership and sub-franchising," Parker announces. "An opportunity to cultivate an exciting new market awaits investors with the vision to recognise an opportunity that offers explosive potential in new markets."