Home Instead Senior Care is a business that provides both financial rewards and tremendous personal satisfaction to the entrepreneurs who own 700 franchised operations in 10 countries worldwide and offer affordable non-medical solutions for seniors who wish to remain at home as long as possible.

Services (part-time, full-time and around the-clock) are designed for seniors who need a little help from a friend to live independently. Home Instead care givers provide just that: help in the form of up to 60 different services including personal care, meal preparation, medication reminders, light housekeeping, companionship, help with errands, and even with Alzheimer's and other dementia care.

A GROWING GLOBAL MARKET FOR SENIOR CAREThe rapidly aging global population is testing the ability of governments and societies worldwide to address critical senior-oriented issues ranging from adequate health care services to retirement benefits. While many nations offer publicly subsidised home care for seniors, the concept of private-pay, non-medical, in-home care is new in most countries around the world. (See market opportunities in box).

Home Instead Senior Care offers Master Franchisees an unparalleled opportunity to present an alternative model by serving the millions of seniors who do not require specialised medical care as they age. By filling this service gap seniors will have the opportunity to live out their closing years at home, where they remain happier and healthier.

The need for Home Instead Senior Care's services is universal, as is the company's record of success - the result of an established and profitable business model proven worldwide hundreds of times over.

"Home Instead Senior Care is truly a business of the heart," says Japan Master Franchisee Hideyuki Ito. "With its unfailing assistance and cooperation, we will continue to put our focus on providing services to the many seniors in Japan who need personal care - care that speaks to the heart."

THE WORLD'S TRUSTED SOURCE OF NON-MEDICAL SENIOR CAREThe company was founded by husband and wife team Paul and Lori Hogan. Building on their experience of caring for a family member, they opened the first office in 1994. By 1996 the company was already generating annual revenues of nearly US$2 million.

After establishing a network of franchised offices in the USA, the company granted National Master Franchises in Japan, Portugal, Australia, New Zealand, the UK, Ireland, Spain, and Taiwan. Today, Home Instead Senior Care employs more than 37,000 care givers and provides 20 million hours of service annually. For 2006, projected global revenues for the Home Instead Senior Care network will exceed US$500 million.

A PROVEN MASTER FRANCHISE PACKAGE Home Instead Senior Care provides a Master Franchisee training programme that's thoroughly researched, evaluated and tested, and led by a team of experienced, qualified Home Office staff members. The programme begins with a two-week training session at the company's Home Office in Omaha, Nebraska, USA, covering topics such as building a pilot office, operational training, franchise development and franchise support.

"This training will prepare each Master Franchisee to open a pilot office in an aggressive yet manageable fashion, and then expand the Home Instead Senior Care franchise system throughout their country," says Paul Hogan.

GREAT TRAINING & SUPPORT FOR A BOOMING MARKET UK Master Franchisee Trevor Brocklebank says: "The Home Instead Senior Care team has constantly exceeded our expectations, particularly in terms of the training and support they've provided. We believe very strongly that if you're going to work in a particular sector, you should work with the number-one organisation in that sector. In senior care, that company is Home Instead Senior Care."

Spanish Master Franchisee Luis Vivanco adds: "We knew there was a booming market for good quality senior care in Spain - one that only was going to continue growing. Three major factors influenced our decision to go with Home Instead Senior Care: 1) the company's high-quality services; 2) its established franchising structure, which meant we'd get a good start as Master Franchisees; and, 3) its value system, which provides a foundation that will help ensure the business model stays true to itself."