One of the leading brands in the sector is Hangers Cleaners, which has established over 90 shops and laundries in the US over the past five years. The master franchise for Europe has been awarded to AGA, which is owned by leading European gas supplier Linde Gas, and the search for franchisees across Europe began last year, with three outlets launched in Sweden, three in Denmark and five in the Netherlands.

With the growing focus on green issues translating into the future trends of business, franchisees across Europe are being offered the opportunity to take the initiative in their countries ahead of market-changing legislation.

"Hangers meets the market window with carbon dioxide-based cleaning in combination with water-based laundry, which is an environmentally friendly alternative to chemical-based dry cleaning," says Project Manager Jan Hamrefors. "It is a clean, smart and professional service, making people feel and look better, provided through a redefined upscale retail experience." Developing brand identity is the all-important complement to the technology driving Hangers' market share, adds AGA Business Manager Fredrik Wahlberg. "Every aspect of the Hangers experience - from exterior 'curb appeal' to the store interior to garment bags and employee attire - is designed and standardised to reinforce the Hangers brand and what it stands for around the globe. The complete franchise package includes selected machinery and detergents, and franchisees run the shops following the concept which covers environmental issues, education, laundering, marketing and pricing."

The initial investment is approximately €300,000, and Hangers is seeking ambitious and hard working entrepreneurs with a proven business mind and a long-term commitment to the business.