With the growing focus on green issues translating into the future trends of business, franchisees across Europe are being offered the opportunity to take the initiative in their countries ahead of market-changing legislation. This sector has been proven in the US market, which has recognised the superiority of carbon dioxide-based cleaning over traditional chemical dry cleaning both in terms of reduced damage to the clothes and crucially, the environment.

"Hangers meets the market window with carbon dioxide-based cleaning in combination with water-based laundry, which is an environmentally friendly alternative to chemical-based dry cleaning," says Project Manager Jan Hamrefors. "It is a clean, smart and professional service, making people feel and look better, provided through a redefined upscale retail experience."

Developing brand identity is the all-important complement to the technology driving Hangers' market share, adds AGA Business Manager Fredrik Wahlberg. "Every aspect of the Hangers experience - from exterior 'curb appeal' to the store interior to garment bags and employee attire - is designed and standardised to reinforce the Hangers brand and what it stands for around the globe. The complete franchise package includes selected machinery and detergents, and franchisees run the shops following the concept which covers environmental issues, education, laundering, marketing and pricing."