EtaBeta Consulting is one of the most competitive Italian Business Consulting companies in this field. This new FDS International Associate firm has provided innovative and profitable business solutions for retailing and franchising in Italy, mostly thanks to the great results obtained in helping companies to boost their distribution network development in the Italian and foreign markets. In fact, EtaBeta is dealing with internationalisation projects of Italian and foreign brands in Western and Eastern Europe, Central Asia, and North Africa.

We're talking about a group of individuals, some with long experience in retail network management, others in advertising, real estate or legal consulting, which provides to its customers highly qualified services in four main aeras: consulting, development, finance and media. EtaBeta has gradually shaped consulting solutions specific for franchising, improving and adapting those services oriented towards start-up businesses, like Business Idea and Feasibility Analysis, Retail Format Realisation and Distribution Development Planning, and those projected to make operating franchising networks more efficient and dynamic, like Strategic and Operative Marketing, Geomarketing and Competition Analysis.

EtaBeta pays specific attention to legal consulting, privacy and business confidentiality, as it knows how accurately contractual patterns must be elaborated and franchisors' intellectual properties rights safeguarded. The company puts the biggest efforts on its customers' distributive networks development. Relying upon a vast network of commercial and real estate agents located all over the country, EtaBeta finds and selects for its customers every kind of location and franchisee, especially taking care of the screening process of the latter. In addition to the FDS International Associates network of business consulting companies, EtaBeta can call on personal contacts to search abroad for Master Franchisees, Area Representatives and Distributive Partners.

Financing of franchising networks has recently been greatly improved by the signing by EtaBeta of a financial agreement with BNL (Banca Nazionale del Lavoro). Thanks to this agreement, the opening of a new point of sell for a franchise network can be financed up to 80 per cent of the investment (entry fee, training, furnishing, starter pack, etc.) by BNL without any guarantees from the franchisor or the franchisee, at a 5 per cent interest rate. EtaBeta's customers have obtained great results in terms of network development since this exceptional credit line has been activated. In addition to this, EtaBeta is constantly engaged in the research of public and private financing opportunities and venture capital partnership for its customers and their franchisees.

EtaBeta is furthermore associated to Confimprese, a private association of retailing and franchising companies that numbers the most important Italian and foreign brands operating in the Italian market, such as McDonald's, Blockbuster, Autogrill, Bata, Geox, Barilla, Coin and Lavazza.

EtaBeta takes care of its brands' promotion and advertising, managing relationships with Italian media. The company provides to customers media plans for Italy and abroad, plus assistance for national and international sectorial expos. Its staff actively cooperates with the main Italian franchising magazines (AZ Franchising, Ret@il, Millionaire, etc.) writing articles on franchising and retail issues.

Potential customers are entrepreneurs and organisations that want to expand their activity through new concepts and distribution formulas, franchisors looking for assistance and support for their distributing development, potential franchisees, and potential investors looking for investment chances in the retail and franchising sector, in Italy and abroad.

For more information about the services available to prospective franchisees and franchisors in the Italian market, call: Enrico Rossini tel: +39 02 36564520