Since the opening of the first Foot Efx store in Las Vegas in 2003, the company has expanded to more than 50 stores and is now aggressively developing its national market through Regional Master Franchisees. "We are dedicated to the continued growth of the Foot Efx family," adds Lebow. "We provide franchisees with a unique business model that makes us the leader in the foot care industry."

Foot Efx specialises in arch supports, comfort shoes and foot care products designed to help people of all ages and lifestyle activity levels, and is committed to preventing foot conditions associated with diabetes through community involvement and education. Foot care products support proper balance and body alignment offering comfort and relief from foot, ankle, knee, hip and back pain.

The Foot Efx business model includes key elements to support the growth of every franchisee's business such as pedorthic and in-store training, an exclusive territory, an expanding customer base, proven marketing approach, advertising and marketing tools to help grow your business and an ongoing inventory system.

"We've developed a system that trains franchisees in a classroom setting as well as onsite," Lebow outlines. "Our system teaches you how to network in your community, serve the specialised needs of your customers and establish good sales practices. We have also created a complete marketing programme that takes the guesswork out of growing a business.

"As a Foot Efx franchisee, you will have the opportunity to reap significant rewards by providing high quality foot-comfort products to a growing market. You will receive outstanding service and support, including technical, sales and marketing training.

"Your opportunities and position in the market are solid because of limited competition and rapidly growing demand for foot-care products among the young and old alike."