European Franchising - the Journal of European Franchise Opportunities

Figaro's Pizza: 'A recipe for terrific success'

Prospering under the dynamic leadership of franchise veteran and CEO Ron Berger, Figaro's Pizza has tripled its franchise network in the US since 2001, and expects to double it again by 2007. With 102 outlets trading across 21 US states, the brand has begun its international expansion this year by granting Master Franchises for Canada and Mexico, and Europe is its next target.

Figaro's Pizza article image
 
Figaro's Pizza article image
 
A delivery/carry out pizzeria concept which offers a bolt-on dine-in concept, Figaro's was launched in 1981 and taken over by Berger in 2001. Currently serving his third term as a member of the Board of Directors of the International Franchise Association, Berger has brought all his decades of franchising experience to bear on developing a concept for the international market.

"The Figaro's concept has been finely tuned and tested by nearly 25 years of operation in many different environments," says Berger. "Figaro's units operate as freestanding stores, on pads and in strip centre locations, ranging in size from 500sqft to 3,000sqft. They also operate inside other retail environments such as service stations, are co-branded with sandwich, ice cream, chocolate and espresso/coffee shops. In some locations, Figaro's co-brands with several other concepts in the same store.

"Since 2001 we have been busy improving on the concept. We commissioned a branding study, broadened the menu offerings so that our stores now enjoy a lunch business in addition to the traditional evening business, developed and are rolling out impactful new marketing materials and commissioned a new store design incorporating elements which deliver a powerfully attractive, highly appealing store. I believe we have a recipe for terrific success."

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