European Franchising - the Journal of European Franchise Opportunities

Save money, make money

Using cost reducing solutions to save its blue-chip client base an average of 15-25 per cent on their outgoings, Expense Reduction Analysts' (ERA) proven success rate is based upon a 'no savings, no fee' promise. By saving their clients substantial sums of money, ERA franchisees provide an essential service in which the only thing their clients stand to lose is their over-expenditure.

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As increasing global competition puts growing pressure on companies to eliminate unnecessary costs, ERA serves not only the corporate market but also works with organisations of all types and sizes in the public and private sectors.

Established in the UK in 1992, ERA enables its clients to increase their profits by reducing non-strategic business costs, while maintaining or improving the quality of goods and services provided. Offering an impartial external resource, ERA works closely with companies to provide an independent review of expenditure, identifying areas for savings and supplying the most effective solutions. With purely results-based fees, the ERA concept is without risk for its clients. Entering the international markets in 1993, ERA outlets now number 500 across over 20 countries worldwide. "We have developed a leading reputation in the reduction of costs on essential items," comments ERA Director John Goodhardt, "such as telecommunications, office supplies, printing, cleaning, energy, freight, insurance, bank fees and many more areas."

Committed to major expansion across Europe, ERA is seeking high calibre individuals to become one of 30 Regional Master Franchisees. "As each region will manage and develop a team of between 15 to 30 consultants, investors in this opportunity will require experience of sales and marketing, team leadership, management and possess excellent organisational skills," reports Goodhardt. "Franchisees will need the financial capability of €200,000 to €300,000, depending on territory size."

With a new European structure being prepared to support the expansion, ERA's professional and comprehensive training, ongoing operations support and tailored coaching programmes will be based in Paris. "Franchisees will benefit from a new European management team combining over 20 years' experience of the ERA business," Goodhardt adds. "As a market leader, ERA is an internationally recognised consultancy that is offering the opportunity to develop a proven business serving blue chip clients from all types of industry. "The Regional Development model that is now being introduced in Europe, has been successfully developed in ERA's fast-growing USA business. The model provides an exceptional opportunity, as ERA's revenue sharing formula makes it realistic for Regional Development franchisees to project payback on their investment in only 12 to 18 months and build a highly profitable business with significant recurrent income."

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