Text: Stuart Anderson and Rachel Spaul

Contours Express is one of the fastest growing women's only gym franchises in the USA today. The company is translating this domestic momentum into international expansion with a total of 215 gyms throughout Central and South America, Canada, South Africa, Australia, Spain, Ireland and the UK. This success has led to Entrepreneur Magazine naming Contours Express in the top 100 of America's Top Global Franchises in January.

"This is a phenomenal business model that has exploded in the US and has universal appeal to women all over the world," insists CEO Daren Carter. "We are intent on expanding into Europe. We are involved in discussions with several prospects for Master Franchisees for several Western and Eastern European countries, and welcome interest from serious candidate individuals and companies who want to develop our concept in all EU markets."

Central to the Contours Express concept is a focus on what women want from their local gym. Contours Express points to studies showing that the majority of women prefer to exercise and are more comfortable in an environment designed specifically for them. Carter explains: "Many women do believe in the benefits of participating in exercise and would like to be involved, but are prohibited by such factors as cost, lack of time, commitment and feeling uncomfortable. At Contours Express we eliminate these reasons by providing a comfortable environment; a non-intimidating, fun and enjoyable atmosphere; and a fast and effective 29-minute exercise programme."

Contours Express utilises exclusive weight bearing equipment, which places it ahead of the market in terms of quality - a factor that has a bearing on its ability to generate repeat business. "The cost of the equipment to our franchisees is the same as if they were buying hydraulic, so they get much better equipment at the same price," says Contours Express President Will Arvin. "We feel it is critical to provide an easy-to-use workout that can grow with each member."

The 16-piece training circuit alternates strength training machines with aerobic stations. A cue tape keeps members moving through the circuit at a fast pace while a fitness trainer provides motivation. After only 29 minutes, members of all fitness levels have strengthened, shaped, and toned all their major muscle groups, worked their cardiovascular system, and burned up to 600 calories.

The Master Franchisee's main role is to develop a network of sub-franchised Contours Express Fitness Centres. "The Master Franchisee earns a percentage on the turnover generated by their network in return for providing training and support to their franchisees," explains Arvin. "The fitness centres generate income from membership fees, monthly dues and pro shop sales. We have created a franchise model for individuals interested in working for themselves and in their communities. Also, we're particularly pleased that, to-date, over 85 per cent of the franchises are owned by women, providing them with business opportunities and allowing them to help other women who are dedicated to improving their health. Another positive trend is that 50 per cent of all our franchisees have opened more than one unit."

Fitness experience is not necessary as Contours Express provides complete training for franchisees. Master Franchisees go through all the unit franchisee training - including setting up the business and the fitness aspect - plus a specialised one-on-one Master Franchisee training course covering sales and development, and providing support for sub-franchisees. Master Franchisees leave with all the tools and materials necessary to successfully open and operate a Contours Express fitness club.

Contours Express is seeking motivated, energetic individuals or companies willing to follow a proven system. The investment required for a National Master Franchise can be as low as US$50,000. Concludes Arvin: "The women's only fitness scene is new and previously untapped. It is a fast growing industry around the world with global applicability to women. Contours Express offers a low-cost franchise allowing a larger number of prospective franchisees an easier way to start their own business."