"Even though Cartridge World's growth and success has been nothing short of phenomenal, the major feature of our market is the lack of understanding by the consumer that our type of service is available," he continues. "Our market surveys indicate that most people are not aware that cartridges can be refilled. This, combined with the growing IT market, ensures that the future opportunities for Cartridge World franchisees are outstanding. To this end, one of the major drivers of our marketing campaign has been educating the public on the environmental benefits of using Cartridge World's services."
Cartridge World franchisees offer a 'while you wait' ink & toner replacement service from retail locations. "A recycled printer cartridge that is refilled with toner can be re-sold for approximately half the price of a new one, providing substantial saving with equal function," explains Fuller.
"Additionally, refilling the cartridge supports local communities by reducing waste and protecting the environment."
With its worldwide presence of over 1,000 stores, Cartridge World has established franchisee networks in 30 countries. The company's extensive European presence covers the UK, Ireland, Germany, Italy, France, Spain, Portugal, the Netherlands, Greece, Belgium, Poland and Austria, and Master Franchisees in those countries continue to seek multi and single-unit franchisees to open highly-branded retail stores providing its environmentally friendly service. New market development will continue through the granting of Master Franchises to suitable individuals.
"Cartridge World's success has resulted from the efforts of many committed team members, and we are looking for the right people to join the team as franchisees," explains Fuller. "They need to be highly motivated towards both personal success and that of the overall group, have outstanding communication skills, be proactive and have the ability to work independently and within a team."
"Reaching the 1,000 store mark is a significant achievement for our company and for our franchise owners in terms of how it illustrates the strength and sustenance of the Cartridge World concept," says Bryan Stokes, Director and Co- Founder of Cartridge World. "As consumers and businesses are educated on the cost-effectiveness and environmentally friendly benefits to printer cartridge refilling, Cartridge World will continue to be a the forefront of this industry.
"Cartridge World, proudly an Australian franchise initiative, opened its first franchise location in Adelaide, Australia in 1997. It is the first retail cartridge refilling concept to take on manufacturing giants such as HP, Lexmark and Canon while offering cost-saving solutions for consumers and businesses on the traditionally inflated costs of printer cartridges. The opportunity for individuals or companies to become part of this leading network is one not to
be missed."
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