"Our re-invigoration of the Blimpie brand is becoming reality with the implementation of several initiatives - most notably, a refreshed logo, contemporary restaurant design and an updated menu featuring hot, new panini-grilled ciabatta bread sandwiches," explains Chief Marketing Officer Mark Mears. "Blimpie was the first sub-sandwich chain in the US and we have always been an innovator in menu concepts. Now our brand reflects this forward-thinking positioning, transforming Blimpie to a more consumer-driven, contemporary deli." Blimpie has established almost 1,600 franchised restaurants across the US, and has expanded into five international markets with further Master Franchises signed or in negotiation for five more countries including the UK and Germany. With the recent appointment of John Campbell as Vice President of Global Franchising, who brings 30 years of franchising experience from brands such as Papa John's and Dunkin' Donuts, Blimpie is seeking to accelerate its development of European markets. "Blimpie has the potential to grow by leaps and bounds over the next several years," says Campbell, "especially with its redesigned restaurants, logo and menu."
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