Both Expos were visited by more than 20,000 visitors from Greece and abroad, with more than 55% of them coming from the Greek periphery. The expos also attracted visitors from the global investing community, from countries and regions such as the UK, France, Italy, Germany, Russia, Spain, Portugal, Holland, Hungary, Belgium, Poland, Ukraine, Turkey, the Balkans, Eastern Africa and Middle East.

As M. Konstantinides, President of KEM S.A. states: "This year, our exhibitions had the best results ever, both in regards to visitor attendance and exhibitor satisfaction. Our international participants returned to their native countries thrilled by the level of interest and the professionalism characterising visitors - investors. Many of these participants are already close to signing Master Franchise agreements in the Greek market. Also, the seminars served as a pole of attraction for visitors who had the opportunity to attend interesting presentations, on a wide range of topics regarding the franchising industry."

Following the expos, many business deals are on the way between exhibitors and potential investors with a genuine interest in franchising and the vending sector. Exhibitors expressed their amazement by the quality of visitors as well as the interest they showed in starting a business. In their own words:

"FDS rates this as a 5* expo - one of the strongest internationally. FDS has no hesitation in recommending the KEM Franchise Exhibition to any Franchisor seeking to award Master or Area Development Franchises in this part of the world. Serious investors from more than 16 countries confirm how this event has become a magnet for brands and investors alike. Furthermore all of the companies that we have recommended exhibit at this event have exceeded their expectations and been pleasantly surprised by the number of serious investors from many countries in the Balkans and beyond." - FDS, UK

"The exhibition of KEM was an excellent opportunity for us to have many and fruitful contacts with potential investors. Our presence at KEM let us win a very considerable time in approaching this new market." - Big Mat, France

"The organisation of the exhibition is remarkable. The professionalism of the team allowed us to participate this exhibition safely. We established quality contacts during the exhibition that correspond precisely in the profile of the people we are looking for." - La Compagnie des Petits, France

"Thanks to our good stand position at the KEM, we had the opportunity to meet some quality contacts for franchise." - Celio, France

"We have noticed that the visitors showed a very big interest for our franchise. The team of KEM helped us a lot by showing a high level of professionalism." - Winlight, France

"The exhibition of KEM was very well organised. The promotional programme helped us enormously to find the investors for our company." - Mikit, France

"The reception from the organisers was very good. The idea of the obligatory route is very interesting and allows the passage from all the stands." - L'Echelle Europeenne, France

"We have seen some individuals from the region. As a B2B franchise opportunity talent is the key. KEM provided a good flow of individuals who are serious about starting a business." - MRI Network Worldwide, UK

"A good place for contacts and successful connections." - In Novis, Germany

"Quality of visitors, quantity of visitors - we had the chance to communicate with a huge number of potential investors." - Subway, USA

"Very well organided, excellent communication & speed of response. Very franchise focused. Excellent traffic." - Gymboree Play Programs, USA

"The fair is well organised and the promotional programme is very helpful. In particular the editorial in the press, and TV advertising." - Onebiz, Portugal

"The organisers of KEM offer us a very complete proposal of participation and an interesting set of stand and hotel room." - Ade International Excal, Spain

"Greece is a very important and strategic country for us." - Silverman, Spain

"Well organised, well advertised and promoted, warmth and willingness from KEM's staff to assist." - Humitech, USA

"The level of professionalism and the large turnout of strong potential Master Franchisees were quite impressive. We have been to numerous franchise shows overseas and KEM Athens is at the top of the list for us." - Howards Storage World, Australia

"Both organisation and quality of visitors are one of the best in international exhibitions." - October, Spain

The Deputy Minister of Development Yannis Papathanasiou and the Ambassador of France Bruno Delaye inaugurated the exhibitions. During the inauguration ceremony, a short address was given by the President of the National Confederation of Hellenic Commerce Dimitris Armenakis and the General Secretary of the Franchise Association of Greece Panagiotis Rousopoulos. The KEM 2007 Franchise Exhibition was organised under the auspices of the National Confederation of Hellenic Commerce, the Franchise Association of Greece, the World Franchise Council (WFC) and the European Franchise Federation (EFF).

The 10th International KEM Franchise Exhibition will take place from the 29th February until the 3rd March 2008 at a new bigger venue in Athens, aiming to host more than 300 exhibitors, 100 of which from the international market.