Home Instead Senior Care franchise owners offer affordable non-medical solutions for seniors who wish to remain at home for as long as possible. The services provided include personal care, meal preparation, medication reminders, light housekeeping, companionship, help with errands, and even Alzheimer's and other dementia care.

The company was founded in 1994 by husband and wife team Paul and Lori Hogan. After establishing a network of franchised offices in the USA, Home Instead Senior Care granted Master Franchises in Japan, Portugal, Australia, New Zealand, the UK, Ireland, Spain and Taiwan.

Home Instead Senior Care provides a Master Franchise training programme that's thoroughly researched, evaluated and tested, and led by a team of experienced, qualified head office staff members. The programme begins with a two-week training session at the company's head office in Omaha, Nebraska, USA, covering topics such as building a pilot office, operational training, franchise development and franchise support.